Cookie Policy
1. What Are Cookies?
Cookies are small text files placed on your device (computer, tablet, or mobile) when you visit a website. They allow the website to remember your actions and preferences over time, so you do not have to keep re-entering settings every time you return or navigate between pages.
Cookies can be first-party (set by rational.co.in directly) or third-party (set by external services we use, such as Google Analytics). They can also be session cookies (deleted when you close your browser) or persistent cookies (remain on your device for a set period).
2. How We Use Cookies
We use cookies to:
- Make our website function correctly (essential operation)
- Understand how visitors use our website so we can improve it (analytics)
- Remember your preferences across sessions
- Ensure security and prevent fraud
We do not use cookies for advertising targeting, behavioural profiling, or selling your data to advertisers.
3. Types of Cookies We Use
3.1 Strictly Necessary Cookies
These cookies are essential for the website to work. They cannot be switched off in our systems. They are usually set in response to actions you take, such as submitting a form or setting your privacy preferences. Without these cookies, parts of the site will not function.
| Cookie Name | Provider | Purpose | Duration |
|---|---|---|---|
| wordpress_logged_in_* | WordPress (First-party) | Manages logged-in sessions for admin users | Session |
| wordpress_sec_* | WordPress (First-party) | Security token to prevent unauthorised access | Session |
| wp-settings-* | WordPress (First-party) | Stores user interface customisation preferences | 1 year |
| cookielawinfo-* | CookieYes / Consent Tool | Stores your cookie consent preferences | 1 year |
| PHPSESSID | PHP / Hosting (First-party) | Maintains your session while navigating the site | Session |
3.2 Analytics and Performance Cookies
These cookies help us understand how visitors interact with our website by collecting information anonymously. This allows us to improve the site’s structure, content, and performance. These cookies are only placed after you give consent.
| Cookie Name | Provider | Purpose | Duration |
|---|---|---|---|
| _ga | Google Analytics (Third-party) | Distinguishes unique users by assigning a randomly generated number as a client identifier | 2 years |
| _ga_* | Google Analytics (Third-party) | Used to persist session state for Google Analytics 4 | 2 years |
| _gid | Google Analytics (Third-party) | Distinguishes users; stores and updates a unique value for each page visited | 24 hours |
| _gat | Google Analytics (Third-party) | Used to throttle request rate to Google Analytics | 1 minute |
Google Analytics data is processed under Google’s privacy policy. We have configured Google Analytics to anonymise IP addresses and disable data sharing with Google advertising products. View Google’s Privacy Policy.
3.3 Functional Cookies
These cookies enable enhanced functionality and personalisation. They may be set by us or by third-party providers whose services we have added to our pages. If you do not allow these cookies, some or all of these services may not function correctly.
| Cookie Name | Provider | Purpose | Duration |
|---|---|---|---|
| __cf_bm | Cloudflare (Third-party) | Distinguishes between humans and automated traffic; helps manage and protect the site | 30 minutes |
| calendly.com cookies | Calendly (Third-party) | Powers the “Schedule a Free Consultation” booking widget embedded on our site | Up to 1 year |
Calendly is used solely for appointment scheduling. View Calendly’s Privacy Policy.
4. Consent Under the DPDP Act, 2023
In accordance with the Digital Personal Data Protection Act, 2023 (India), we only place non-essential cookies (analytics and functional cookies) after you have provided explicit, informed consent through our cookie consent banner.
- Consent is freely given: You can accept, reject, or customise cookie categories from the banner at any time.
- Consent is withdrawable: You can change or withdraw your consent at any time using the Cookie Settings link at the bottom of this page or in our website footer.
- Consent is recorded: We log a record of when and how you provided consent, in compliance with DPDP requirements.
- No bundled consent: Consent for analytics cookies is separate from consent for functional cookies. You are not required to accept all or none.
5. Data Collected Through Cookies
Cookies used on rational.co.in may collect the following types of data:
- IP address (anonymised before processing by analytics tools)
- Browser type and version
- Device type and operating system
- Pages visited and time spent on each page
- Referring website (how you arrived at our site)
- Geographic region (city/country level only, derived from anonymised IP)
We do not collect your name, email address, phone number, or any directly identifiable personal data through cookies.
6. Third-Party Services
The following third-party services may place cookies on your device when you use our website. Each operates under its own privacy policy, which we encourage you to review:
| Service | Purpose | Privacy Policy |
|---|---|---|
| Google Analytics (Google LLC) | Website traffic analysis | View |
| Cloudflare Inc. | Security and performance | View |
| Calendly LLC | Appointment scheduling widget | View |
| WordPress (Automattic Inc.) | Website platform and functionality | View |
We do not embed Facebook Pixel, LinkedIn Insight Tag, or any advertising network cookies on this website.
7. How to Manage or Disable Cookies
You have several ways to control cookies:
7.1 Through our Cookie Consent Banner
When you first visit rational.co.in, a cookie consent banner will appear. You can accept all cookies, reject non-essential cookies, or customise your choices by category. You can revisit and update your preferences at any time using the Cookie Settings link in the footer of our website.
7.2 Through Your Browser Settings
Most browsers allow you to control cookies through their settings. Below are links to cookie management instructions for common browsers:
Please note that disabling certain cookies may affect how our website functions. Strictly necessary cookies cannot be blocked without impacting core website features.
7.3 Opt Out of Google Analytics
You may install the Google Analytics Opt-out Browser Add-on to prevent Google Analytics from collecting your browsing data across all websites.
8. Data Retention Through Cookies
Cookie data is retained for the duration specified in the cookie tables above. Analytics data collected via Google Analytics is retained for a maximum of 26 months, after which it is automatically deleted from our Google Analytics account. Consent records are retained for 3 years to demonstrate regulatory compliance.
9. Your Rights Under the DPDP Act
As a Data Principal under the Digital Personal Data Protection Act, 2023, you have the right to:
- Access information about the personal data collected about you through cookies
- Withdraw consent for non-essential cookies at any time (see Section 7 above)
- Raise a grievance regarding the use of your data
To exercise any of these rights, please contact our Privacy Point of Contact:
Rational Systems Private Limited
Email: privacy@rational.co.in
Phone: +91 9810017172
Address: B1/H3, Mohan Cooperative Industrial Estate, Mathura Road, Delhi – 110044, India
We will respond to all requests within a reasonable timeframe and in accordance with applicable law.
10. Changes to This Cookie Policy
We may update this Cookie Policy from time to time to reflect changes in technology, law, or our services. Any updated version will be posted on this page with a revised “Last Updated” date. We recommend reviewing this page periodically. Where changes are material, we will notify you through a prominent notice on our website or via email (if you have provided one).
11. Contact Us
If you have any questions about this Cookie Policy or how we handle data collected through cookies, please contact us:
Rational Systems Private Limited
B1/H3, Mohan Cooperative Industrial Estate, Mathura Road, Delhi – 110044, India
Email: privacy@rational.co.in
Phone: +91 9810017172
Website: https://rational.co.in
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Cookie Policy
1. What Are Cookies?
Cookies are small text files placed on your device (computer, tablet, or mobile) when you visit a website. They allow the website to remember your actions and preferences over time, so you do not have to keep re-entering settings every time you return or navigate between pages.
Cookies can be first-party (set by rational.co.in directly) or third-party (set by external services we use, such as Google Analytics). They can also be session cookies (deleted when you close your browser) or persistent cookies (remain on your device for a set period).
2. How We Use Cookies
We use cookies to:
- Make our website function correctly (essential operation)
- Understand how visitors use our website so we can improve it (analytics)
- Remember your preferences across sessions
- Ensure security and prevent fraud
We do not use cookies for advertising targeting, behavioural profiling, or selling your data to advertisers.
3. Types of Cookies We Use
3.1 Strictly Necessary Cookies
These cookies are essential for the website to work. They cannot be switched off in our systems. They are usually set in response to actions you take, such as submitting a form or setting your privacy preferences. Without these cookies, parts of the site will not function.
| Cookie Name | Provider | Purpose | Duration |
|---|---|---|---|
| wordpress_logged_in_* | WordPress (First-party) | Manages logged-in sessions for admin users | Session |
| wordpress_sec_* | WordPress (First-party) | Security token to prevent unauthorised access | Session |
| wp-settings-* | WordPress (First-party) | Stores user interface customisation preferences | 1 year |
| cookielawinfo-* | CookieYes / Consent Tool | Stores your cookie consent preferences | 1 year |
| PHPSESSID | PHP / Hosting (First-party) | Maintains your session while navigating the site | Session |
3.2 Analytics and Performance Cookies
These cookies help us understand how visitors interact with our website by collecting information anonymously. This allows us to improve the site’s structure, content, and performance. These cookies are only placed after you give consent.
| Cookie Name | Provider | Purpose | Duration |
|---|---|---|---|
| _ga | Google Analytics (Third-party) | Distinguishes unique users by assigning a randomly generated number as a client identifier | 2 years |
| _ga_* | Google Analytics (Third-party) | Used to persist session state for Google Analytics 4 | 2 years |
| _gid | Google Analytics (Third-party) | Distinguishes users; stores and updates a unique value for each page visited | 24 hours |
| _gat | Google Analytics (Third-party) | Used to throttle request rate to Google Analytics | 1 minute |
Google Analytics data is processed under Google’s privacy policy. We have configured Google Analytics to anonymise IP addresses and disable data sharing with Google advertising products. View Google’s Privacy Policy.
3.3 Functional Cookies
These cookies enable enhanced functionality and personalisation. They may be set by us or by third-party providers whose services we have added to our pages. If you do not allow these cookies, some or all of these services may not function correctly.
| Cookie Name | Provider | Purpose | Duration |
|---|---|---|---|
| __cf_bm | Cloudflare (Third-party) | Distinguishes between humans and automated traffic; helps manage and protect the site | 30 minutes |
| calendly.com cookies | Calendly (Third-party) | Powers the “Schedule a Free Consultation” booking widget embedded on our site | Up to 1 year |
Calendly is used solely for appointment scheduling. View Calendly’s Privacy Policy.
4. Consent Under the DPDP Act, 2023
In accordance with the Digital Personal Data Protection Act, 2023 (India), we only place non-essential cookies (analytics and functional cookies) after you have provided explicit, informed consent through our cookie consent banner.
- Consent is freely given: You can accept, reject, or customise cookie categories from the banner at any time.
- Consent is withdrawable: You can change or withdraw your consent at any time using the Cookie Settings link at the bottom of this page or in our website footer.
- Consent is recorded: We log a record of when and how you provided consent, in compliance with DPDP requirements.
- No bundled consent: Consent for analytics cookies is separate from consent for functional cookies. You are not required to accept all or none.
5. Data Collected Through Cookies
Cookies used on rational.co.in may collect the following types of data:
- IP address (anonymised before processing by analytics tools)
- Browser type and version
- Device type and operating system
- Pages visited and time spent on each page
- Referring website (how you arrived at our site)
- Geographic region (city/country level only, derived from anonymised IP)
We do not collect your name, email address, phone number, or any directly identifiable personal data through cookies.
6. Third-Party Services
The following third-party services may place cookies on your device when you use our website. Each operates under its own privacy policy, which we encourage you to review:
| Service | Purpose | Privacy Policy |
|---|---|---|
| Google Analytics (Google LLC) | Website traffic analysis | View |
| Cloudflare Inc. | Security and performance | View |
| Calendly LLC | Appointment scheduling widget | View |
| WordPress (Automattic Inc.) | Website platform and functionality | View |
We do not embed Facebook Pixel, LinkedIn Insight Tag, or any advertising network cookies on this website.
7. How to Manage or Disable Cookies
You have several ways to control cookies:
7.1 Through our Cookie Consent Banner
When you first visit rational.co.in, a cookie consent banner will appear. You can accept all cookies, reject non-essential cookies, or customise your choices by category. You can revisit and update your preferences at any time using the Cookie Settings link in the footer of our website.
7.2 Through Your Browser Settings
Most browsers allow you to control cookies through their settings. Below are links to cookie management instructions for common browsers:
Please note that disabling certain cookies may affect how our website functions. Strictly necessary cookies cannot be blocked without impacting core website features.
7.3 Opt Out of Google Analytics
You may install the Google Analytics Opt-out Browser Add-on to prevent Google Analytics from collecting your browsing data across all websites.
8. Data Retention Through Cookies
Cookie data is retained for the duration specified in the cookie tables above. Analytics data collected via Google Analytics is retained for a maximum of 26 months, after which it is automatically deleted from our Google Analytics account. Consent records are retained for 3 years to demonstrate regulatory compliance.
9. Your Rights Under the DPDP Act
As a Data Principal under the Digital Personal Data Protection Act, 2023, you have the right to:
- Access information about the personal data collected about you through cookies
- Withdraw consent for non-essential cookies at any time (see Section 7 above)
- Raise a grievance regarding the use of your data
To exercise any of these rights, please contact our Privacy Point of Contact:
Rational Systems Private Limited
Email: privacy@rational.co.in
Phone: +91 9810017172
Address: B1/H3, Mohan Cooperative Industrial Estate, Mathura Road, Delhi – 110044, India
We will respond to all requests within a reasonable timeframe and in accordance with applicable law.
10. Changes to This Cookie Policy
We may update this Cookie Policy from time to time to reflect changes in technology, law, or our services. Any updated version will be posted on this page with a revised “Last Updated” date. We recommend reviewing this page periodically. Where changes are material, we will notify you through a prominent notice on our website or via email (if you have provided one).
11. Contact Us
If you have any questions about this Cookie Policy or how we handle data collected through cookies, please contact us:
Rational Systems Private Limited
B1/H3, Mohan Cooperative Industrial Estate, Mathura Road, Delhi – 110044, India
Email: privacy@rational.co.in
Phone: +91 9810017172
Website: https://rational.co.in